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Moenaert, Ruby K.

1communication channels 1information content 1manufacturing companies 1product design 1product sales 1service and design 1service business orientations 1service volume

1Feinberg, Richard A. 1Lindgreen, Adam

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1communication channels 1information content 1manufacturing companies 1product design 1product sales 1service and design 1service business orientations 1service volume

1Feinberg, Richard A. 1Lindgreen, Adam

Title
Creator
Date

Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

- Antioco, Michael, Moenaert, Ruby K., Feinberg, Richard A., Wetzels, Martin G. M.

Creator: Antioco, Michael , Moenaert, Ruby K. , Feinberg, Richard A. , Wetzels, Martin G. M.
Resource Type: journal article
Date: 2008

Organizational antecedents to and consequences of service business orientations in manufacturing companies

- Antioco, Michael, Moenaert, Ruby K., Lindgreen, Adam, Wetzels, Martin G. M.

Creator: Antioco, Michael , Moenaert, Ruby K. , Lindgreen, Adam , Wetzels, Martin G. M.
Resource Type: journal article
Date: 2008

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